Name: FENG xiaochun
Department：Marketing
Title：Assistant professor
Basic Information
FENG xiaochun，Female，Chinese mainland，Baoji City Shanxi province
Admission Orientation Agriculture and Forestry Economic Management (Master Degree), Business Administration(Master Degree), Agricultural Management(Master Degree)
Office：C-5-03, College of Economics and Management
Phone: 86+15542397662
Email：xiaochunf@nwafu.edu.cn
Education
ü PhD, Management Science and Engineering, Dalian University of Technology, Sep, 2014 ~ Mar, 2019
ü Joint PhD, College of Biomedical Engineering, Purdue University, Sep, 2016 ~ Sep, 2017
ü M.S., Economics, College of Economics and Management, Dalian University of Technology, Sep, 2012 ~ July, 2015
ü B.S., Economics, Information Management and Information System, Jilin University, Sep, 2008 ~ July, 2012
Working Experience
Lecturer, College of Economics and Management , NWAFU, Apr 2019 to now
Research Interests
E-commerce of agricultural products and application management; Logistics management; Supply chain management; Big data analysis technology
Course Teaching
《E-commerce》, 《Digital Marketing》, 《Digital Agriculture Application Management》,《Agricultural Product E-commerce and Internet Technology》
Scientific Research Achievements
Research Projects
[1] Research on Joint Optimization of Picking and Distribution of Vegetable and Fruit OMO E-commerce Front Warehouse of Shaanxi Online Vegetable Basket Project，2020JQ-281, Shaanxi Natural Science Basic Research Plan Project, Host, 2020.01-2021.12
[2] Research on path planning of online and offline integration of fresh agricultural products, 2452019167, Doctoral research startup fund project, Host, 2019.06-2021.06
[3] Research on the Two stage Decision Making Method of "Picking Distribution" for the Front Warehouse of Vegetable and Fruit OMO E-commerce Enterprises, 2452020068, Basic scientific research business expenses General items of humanities and social science projects, Host, 2020.01-2021.12
[4] Research on Shaanxi apple cold chain storage logistics network layout under the background of digital rural strategy, 2020R002, Shaanxi Provincial Philosophy and Social Science Planning Office, the annual project of Shaanxi Provincial Social Science Foundation, Host, 2020.11-2022.10
[5] Optimization of Vehicle UAV Cooperative Operation Path for Agricultural Plant Protection Socialization Service, 2452022045, Basic scientific research fee of Northwest Agriculture and Forestry University Humanities and Social Sciences Project Youth Promotion Project, Host, 2022.1-2022.12
[6] Study on the cultivation and opening of agricultural market in western China, 71933005, Key Program of National Natural Science Foundation of China, Participant, 2020.01-2024.12
[7] Internet of Things e-commerce for fresh agricultural products: research on "cognition willingness" and demand driven operation mode of growers, 71973106 , General program of NSFC, Participant, 2020.01 -2023.12
Papers
[1] Xiaochun Feng, Yang Chen, Xiangpei Hu. Co-Optimization of Capacity Expansion and Order Acceptance in Make-to-Order Production System[100]. IISE Annual Conference and Expo 2018, p1849-1854, 2018.
[2] Xiaochun Feng, Xiangpei Hu. A Heuristic Solution Approach to Order Batching and Sequencing for Manual Packaging Lines under Consideration of Worker Fatigue[J]. Scientific Programming, 2021. 2021:1-16.
[3] Xiaochun Feng, Yang Chen, Jian Zhang, Hejin Cho, Xin Shi. Improved Particle Swarm Algorithm Using Rubik’s Cube Topology for Bilevel Building Energy Transaction. Journal of energy resources technology, 2022, 1-9.
[4] Zhang, J.; Liu, J.; Chen, Y.; Feng, X.; Sun, Z. Knowledge Mapping of Machine Learning Approaches Applied in Agricultural Management—A Scientometric Review with CiteSpace. Sustainability 2021, 13, 7662.
[5] Chaorun Xie, Xiaolong Tian, Xiaochun Feng, Xiaoni Zhang, Junhu Ruan, Preference Characteristics on Consumers’ Online Consumption of Fresh Agricultural Products under the Outbreak of COVID-19: An Analysis of Online Review Data Based on LDA Model. Procedia Computer Science, Volume 207, 2022, Pages 4486-4495.
[6] Yuhu Liang, Xiaochun Feng, Ruize Ma, Junhu Ruan. Research on the Influencing Factors of Willingness of Facility Vegetable Growers to Participate in the IoT E-Commerce. ICIC Express Letters, Part B: Applications, 2022. 13(09): 931-938.
[7] Long Zhang , Xiaochun Feng, Jialei Chen，Based on Technology Acceptance Model and risk preference theory Study on Farmers' willingness to use agricultural social service platform and its influencing factors，2022 International Conference on Agriculture, Forestry and Economic Management（AFEM 2022），accepted in 2022.
[8] Feng Xiaochun, Hu Xiangpei. Sorting method of vegetable e-commerce group picking based on learning effect [J] (published in Chinese), System Engineering Theory and Practice, 2020, 40 (2): 449-461
[9] Feng Xiaochun, Hu Xiangpei. Research on the optimization of picking and packaging sequence for B2C direct selling of vegetable and fruit commodities [J] (published in Chinese), Journal of Management Engineering, 2018, 32 (03): 82-91
[10] Feng Xiaochun, Hu Xiangpei. Sequential Solution Method for Picking Scheme Based on Batch Distribution Mode in Vegetable B2C Direct Sales [J] (published in Chinese), Operations Research and Management, 2018, 17 (11): 01-09
[11] Li Hao, Ruan Junhu , Hu Xiangpei, Xiao Hongxi, Feng Xiaochun, Intelligent management and control system and demonstration project of facility fruit industry based on Internet of Things [J] (published in Chinese), Complex Scientific Management, 2019, 1 (1): 62-74
[12] Ruan Junhu, Liu Tianjun, Feng Xiaochun, Qiao Zhiwei, Huo Xuexi, Zhu Yuchun, Hu Xiangpei, Digital Agriculture Operation Management: Key Issues, Theoretical Methods and Demonstration Projects [J] (published in Chinese). Management World, 2020 (08): 195-205
Honors and Rewards
[1] The key technology of "Internet of Things+Blockchain" and its demonstration application of safe and reliable agricultural product supply chain, Second prize of Science and Technology Progress Award of China Federation of Commerce (provincial and ministerial level), 2020，7/15
[2] Digital Agriculture Operation Management: Key Issues, Theoretical Methods and Demonstration Projects, Department of Education of Shaanxi Province, Outstanding Achievement Award of Humanities and Social Sciences Research of Shaanxi Universities in 2021, 2021，3/6
[3] Digital Agriculture Operation Management: Key Issues, Theoretical Methods and Demonstration Projects, The People's Government of Shaanxi Province, the 15th Outstanding Achievement Award of Philosophy and Social Sciences of Shaanxi Province, the first prize of the provincial and ministerial awards, 2021, 3/7
[4] Research on the Influencing Factors of Willingness of Facility Vegetable Growers to Participate in the IoT E-Commerce , Fifth International Symposium on Information and Knowledge Management (ISIKM2022) Onsite (Guangzhou, China / Kumamoto, Japan) and Online，Best Paper Award, 2022，2/4
